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4 Ways to Develop a Successful Ecommerce Strategy

Wed, Jul. 05, 2017 Posted: 01:12 PM


Ecommerce is by nature transactional and thus built to succeed. Bigger players in the market like Amazon manage to thrive while others lacking VC backup fall apart.

Ecommerce competition has gone fierce and business owners are feeling the need to develop an ROI focussed smart strategy to generate more online sales.

Here are 4 ways to stay ahead in the ecommerce race:

1- Use Search and Analytics Data to Create Your Content Strategy

The key lies in adopting customer centric SEO and content marketing strategies based on clever use of search and analytics data.

  • Identify the needs of your customers and how they react to your website. Make use of mobile micro moments to understand the search behavior of the users.
  • Take the help of search volume data and Google Trends to know which product has the highest demand and which is declining in popularity.
  • Make use of multi-channel funnel analytics to identify which channels are generating the maximum revenue.
  • Find out the top traffic pages on the site and create similar content in order to improve the effectiveness of your current ecommerce strategy.
  • Make use of site search data to know exactly what the customers are searching for on your site and adopt strategies to fulfill the needs of the customers.
  • Create a content marketing strategy based on the data you just uncovered based on mobile micro moments, search query volume, site search key phrases etc. The main aim should be to provide solutions to the customer problems.

2- Make Every Effort to Get More Subscribers and Retain The Existing Ones

I have seen many companies adopting aggressive strategies to create new customers but not thinking much about the retention of the existing ones.

Making new customers is always good but retaining the existing ones should also be a priority.

An effective online presence is needed in order to acquire more customers regularly. You can take the help of specialized agencies like Upward Commerce to have a strong online presence. Existence of your brand in channels where your potential customers are searching for more information about the products or services that you are selling will increase your chances of converting them.

Moreover, email marketing is a great way to retain your existing customers by converting them into regular subscribers. You can turn to festive friendly email marketing strategies to keep your customers informed and engaged. An informed customer is more likely to take an action.

3- Leverage the Power of Product and Social Media Reviews

People trust their peers more than the brands recommendations. Every ecommerce business must understand this. Adopt the below strategies to sell more using the power of online reviews:

  • People are most likely to give you feedback right away so ensure you are reaching out to customers within 2-3 days after shipping the product.
  • Offer special discounts to the customers in return for leaving positive reviews on the site.
  • Make it easy for the customers to leave a review on your site. You can share the Google Business page review link to all the customers who have a gmail address.
  • Make sure your review tab on Facebook is visible and activated. This will help you to regularly receive some organic reviews on your Facebook page.
  • Promote your social profiles on mail and site.
  • Invite your LinkedIn connections to review you.
  • Include a Yelp review badge on your site.

4- Run an Influencer Outreach Program

Influencer marketing is one of the best strategies to get some word of mouth referrals and increase the number of loyal followers for your brand.

An influencer has a big audience and following. Moreover, the audiences love and trust them. This is the reason whenever an influencer makes a product recommendation, all their loyal followers listen and ultimately end up buying that product. This is what we call as the Oprah effect.

Have a referral marketing program in place to help you keep track and reward the influencers for all the sales they generate. You can find and track influencers with the help of influencer marketing software like Ninja Outreach.

A successful ecommerce marketing campaign should have all the 4 components as discussed above. Once you are able to track the ROI generated from each marketing channel, it will become easier for you to raise sales.

David Fournier