This infographic by Edelman, the world's largest public relations firm, shows how the concept of marketing to families is changing.
The infographic reports that "2 million children are being raised by LGBT parents" and "41% of moms say they are sole decision maker for family purchases."
The trend of single parent homes is growing. According to Library Index, only 12.8 % of households were headed by a single parent in 1970.
About.com reports that by 2009 about 13.7 million single parents were raising 21.8 million children in the United States or 26 % of Americans under the age of 21.