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5 Ways Small Business Can Use Social Media To Boost Sales

Fri, Jul. 01, 2016 Posted: 02:14 AM


 In the time, when internet has become a basic necessity and where smartphones have become an integral part of our lives, social networking sites are our new companions, isn't it obvious that it influences us and our choices in products? It is a fact, what we see, we buy. Just like ads on television, the marketing on social media works the same way. Social media sites like Facebook, Twitter, Instagram have the power to make a small business into a big one, in real short span of time. You just need some expert strategies for that and we are here to help you about the same.

Here are 5 ways to flourish your small business into a big one.

1. Be Trustworthy

The base of any relationship is trust. If you earn your consumer's trust, you can be rest assured about new consumers, thus increase in sales. Genuine engagements with consumers often result in loyal, long-term customers. You might also ask consumers to share their stories and insights on topics related to your industry. In doing so, consumers will feel more connected to you and your brand, and be more inspired to purchase from you.

2. Customer comes First

Call it convenience, but for a consumer, a company's Facebook page or Twitter handle is their first customer-service resource and the last thing you want is for unhappy customers to share negative experiences with other followers. To prevent the negative impact on your brand, stay on top of customer issues by responding to all queries as soon as possible. Within 5 hours is considered excellent service and then providing a rapid resolution just adds to that excellent service.

3. Provide exclusive offers

Provide your social audience something that they can use, benefit from and really enjoy a seamless, flexible and more personalized shopping experience like paytm cashback coupons. This will engage more customers and loyal followers.

4. Social and mobile are synonyms

These days, it's an unsaid fact that one can survive without food for a day but not without a mobile. It's. A basic need and businesses of all sizes cannot ignore the significant impact of it in our daily lives. With over 1 billion monthly active users, the Facebook mobile app is the perfect platform for reaching a high volume of buyers on the go. Through mobile apps you can reach your targeted audience. Also it is possible by sending best offers promo codes to your exact customers.

5. Choose the right social platform

It's very important to identify where your customers, and target demographics are most active, and make sure you are there too.

While your small business may not have the sizable budget than larger businesses do, these moves will provide the seamless purchasing experience consumers are looking for, and you will have the opportunity to reach a broader range of consumers who just may become your most loyal customers.

Veronica Hanks