Cosmopolitan has a new magazine out, and the cover has language definitely inappropriate for little kids. I noticed one woman hiding the magazine under some clothes as she set both upon the conveyor for her purchase. If the magazine is so lewd that adults feel the need to hide it in public as they make their purchase, then why is it in a location where little children can easily find it and read it?
The new magazine cover encourages women to have a "sexy butt" only they use a more vulgar term for a woman's butt on the magazine cover where little children can see it and read it. It starts with an A and ends with a double S. And this is right where children of all ages can read it while waiting in line at the Wal-Mart check-out aisles. Here is a copy of the magazine cover with the word blurred out for the audience, but you can see the complete thing at Wal-Mart check-out aisles. "4 steps to a sexy a**" This language is not appropriate in children's movies, so why is it in a location where children of all ages can see and read it?
This past year, Cosmopolitan has referred to women as hormonally-driven and mentally-unstable, two things that both men and women use to deny women opportunities, deny women respect, and deny equality.
Also, this year, Cosmopolitan implied that women should feel complimented when raped with an advertisement that said, "I hope you don't like that shirt you're wearing because I'm going to rip it off when I get home." This magazine cover harkens back to a much earlier magazine cover with the headline "4 Tricks Rapists use in the Summer." This admiration of rape is the legacy of Cosmopolitan's former editor Helen Gurley Brown who definitely believed women should feel appreciated at sexual violence and harassment.
"In the 1990s, when prominent men like Justice Clarence Thomas and Senator Robert Packwood were facing accusations of sexual harassment, Ms. Brown publicly disdained the charges, arguing that sexual attention from men is almost always flattering."
Now, there are three ways to contact Cosmopolitan to protest.
First is a direct letter:
300 West 57th St.
New York, NY 10019
And also to here:
P.O. Box 6000
Harlan, IA 51593
One is through this email: firstname.lastname@example.org
And another is through this online form: http://www.cosmopolitan.com/contribute/magazine/appear-in/this-months-issue
I recommend using both because the form is only for current issues of the magazine. With the form, we can protest more specifically the inappropriate language on this month's cover. In an email, we can protest everything. I have seen firsthand the success that results when women join together for a good cause. And when enough women join together, we will see something positive occur.
Also, we can contact Wal-Mart and tell them about the content of Cosmopolitan. More than likely, the Corporate Office is not aware of the inappropriate language and the vulgar content. So, contact Wal-Mart and tell them about the content of this troubled magazine. Encourage them to either have the magazine removed entirely or relocated to where the store sells condoms and other sex products. Sex and orgasms are advertised on every cover of Cosmopolitan. Because the overwhelming majority of Cosmopolitan's content is dedicated to sex, even decrying virginity, that magazine definitely belongs with the condoms.
Walmart Home Office
702 SW 8th Street
Bentonville, Arkansas 72716
Glamour had been making some positive changes with their magazine covers. I worry that Glamour might begin to slip and fall back to sexualization. So, I encourage everyone to write Glamour and tell the people in charge how much we appreciate those positive changes. When people know what they are doing right, then they can continue to do the right thing. So, tell them how much we appreciated the positive changes and caution them about falling back to sexualized images.
Associate Director of Public Relations, Glamour Magazine
I know that when women join together to achieve something positive, good things result.