Money. It’s all about who has the money. And with young girls having 335 billion in spending power, Victoria’s Secret spin-off store “Pink” is aiming to get those dollars from younger and younger girls. Racy underwear and all the advertising to sell it, feeds our sex-obsessed culture while robbing our youngest of their innocence.
With new ads featuring skimpily dressed young girls, tweens are now spending their babysitting dollars on string bikinis and undies with “Wild” written across the backside. Victoria’s Secret cash registers are happily accepting these dollars and today’s little girls are playing grown-up in a world with consequences they aren’t yet old enough to understand.
Sex sells regardless of economic downturns or recessions. The only thing that Victoria’s Secret won’t ever sell is modesty. That’s so last century. Yet, for all the money spent on sex, why aren’t we all happier? Satisfied? Feeling good with who we are and how we look? Oh right. Advertisers make sure that never happens. That way they can sell us something new and more risqué.
There is still something we can do and it won’t cost a cent—teach our girls about the Proverbs 31 kind of woman. She was successful, prosperous, happy, and she certainly had the right kind of respect because she clothed herself properly.
She is clothed with strength and dignity, and she laughs without fear of the future.
Our girls deserve that kind of respect and it's being taken from them before they are old enough to know better.