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3/22/17 at 12:25 AM 0 Comments

WHY SMEs need to invest in Digital Marketing and Optimization?

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In natural SEO, the term SEO comes from English and means Search Engine Optimization, translation to French: Search engine optimization. First of all, search engines such as Yahoo, Google, or Bing use high-performance computing robots that browse the web in search of the most attractive and relevant sites to make searches easier, Its users. To give a boost to this robotics, the web developer must use precise strategies to attract some traffic to his website and see it go out in the first search results.

For an SME in development, many advertising strategies are used to make itself known, but the most logical investment and which risks to bring back many customers quickly is that of the natural referencing of its website. We explain to you why in these points.

Because users view the results on the first page
According to Dima Midon, the founder of TrafficBox considers that: To make your buyers decide to visit your website instead of that of your competitors before making their purchases, you must be at the top of the list. To achieve this, you will have to work in natural referencing and optimize your website to the maximum. So, you must be one that is considered worthy of the first page by the small robots of the Web.

Think of the last time you did research on the internet. Did you go and look for information on page 10? Probably not since everything you needed to know was already on the front page. And the more one descends into the results, and the fewer the sites are of interest, sometimes only because they are not optimized. It doesn't mean that your business is worse than your competitors because it is lower in positioning, your website simply needs help with its SEO Marketing.

Because everyone is expert in his field
You are probably an excellent business leader and an excellent advisor on the products and services you are selling but when it is time to present these on the internet and make them eye-catching you are not the best candidate, simply because it is not your domain! A natural referencing expert works in collaboration with the owner of an SME so that his knowledge and skills are visible to Internet users. Without natural referencing, your expertise is, unfortunately, likely to remain in the shallows of the virtual world!

Because your website represents your business
One of the strategies in natural SEO marketing is to make the visiting experience on the site enjoyable, just like you want it to be in-store. When a customer enters your website it's a bit like he would open your store virtually, he should want to stay there and buy. Here's an interesting graphic that only explains why user experience (UX) is essential.

Because SEO is ultimately less expensive
Although SEO initially seems more expensive than Cost-per-Click (CPC), the owner of a well-referenced and maintained website would no longer have to pay fees to attract visitors site since it will find itself well positioned in the search results.

Because SEO provides lasting visibility
An announcement in a neighborhood newspaper will have its effect, but will not offer any visibility once the next issue has appeared. For its part, SEO will maintain visibility without an expiry date, provided that the site continues to be supplied with content and regularly updated as explained.

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