Paul Steinbrueck
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Paul Steinbrueck is co-founder and CEO of OurChurch.Com, which has been providing web hosting, design, search marketing and advertising services to Christian organizations since 1996.
January 29th, 2010 08:47 AM ET
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A Blog-centric Multi-Ministry, Multi-Channel Church Communications Strategy

To communicate effectively in the 21st century you have to:

  1. Give people the information they want.
  2. Give it to them via the medium they want to receive it.

Most churches have a lot of ministries and a lot of activities going on - children's ministry, student ministry, men's ministry, women's ministry, small group ministry, music ministry, and on and on. Everyone in the church wants information about the ministries they're involved in, but they don't want information about everything else. That can be a challenge.

Everyone has their own preferred communications channel or medium.Read More

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