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Less Clutter, Less Noise: 3) The Myth: Advertising Creates Interest
January 18th, 201102:02 PM ETToday we get into chapter 3 of the Less Clutter, Less Noise group blog project with a post by Rick Phillips... “Advertising doesn’t create interest; at best it creates awareness. And, that is not always a good thing. Cancer has awareness, and nobody wants that.” I have owned my own business for over twelve years now and have been in ch... -
Be Remarkable and Let Others Do the Talking
January 10th, 201107:10 AM ETAs I wrote in opening post in this Simple, Beautiful, Remarkable series, life is noisy – filled with marketing messages. It’s hard to make your message stand out and get through to the people you’re trying to reach. So, most organizations try to get their message through the noise but saying even more and saying it louder. The opt for m... -
How Facebook Ads Filled My Church
February 04th, 201007:08 AM ETEvery year my church puts a lot of time and energy into putting on an exceptional, creative Christmas production. It's an important part of our outreach strategy as we've found most people are open to attending Christmas services, even those who are not believers. This year it was a Blue-Man-esque production called Me and My Drum. In addition to...
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