The Change Revolution
8/21/13 at 11:13 AM 0 Comments

How to Increase Your Social Media Influence

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Graphic: Flickr/Mindfreeze86 - Creative Commons

Maybe you don’t think you’re failing, but the truth is – you could be having so much more influence than you have right now. You could have more followers, more engagement, and more results – but you have to take it seriously. Twitter, Facebook, Pinterest, and other social media platforms are fun – but they’re also serious business tools. Unless you start taking them seriously, you’ll never increase your followers or your influence. To that end, here’s what I recommend:

1) Focus on your niche.   What do you want to be known for? What is your area of expertise? Whatever it is, focus on that. Sure you can have fun in the process, but the vast majority of your Twitter, Facebook, or other posts shouldn’t be that you’re having a Latte at Starbucks, they should be about your niche. Share your expert knowledge with the world.

2) Drop the cheese.   Too many people drop a long line of cheesy quotes and lofty thoughts. They do a Twitter version of Kitty videos on YouTube. Inspire people, but think deeply. Don’t just grab the same old fluffy quotes and lofty thoughts. Give us some truth. The Old Testament leaders were prophetic. Be that kind of person today.

3) Let people know what it’s like to be you.   Give us a behind the scenes glimpse of what your life is like. Let us know what you struggle with, the questions you ask, the challenges you face, and the victories you experience. Social media is a remarkable chance to share your life in small bits. You could write a 300 page memoir, or tell us that story in 140 character posts. Either way – people want to know the authentic, real truth about your life. Tell us your story.

Get serious. More people than you can imagine want to hear about your life. Social media is a wonderful chance to share it.

Any other tips? What have you found that really connects with your followers?

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