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6 Small Business Marketing Growth Strategies for 2017

Tue, Jan. 31, 2017 Posted: 11:43 AM


For any small businesses or start ups to keep their position stable in the online market or for that matter to create any position at all, it is important to keep an eye on future marketing trends and new marketing channels. Staying updated is key here and it is this constant introduction to new information and marketing techniques that allows them to come up with latest and unique ideas that deliver the most effective brand messages to consumers and the all over e-commerce market.

How to create successful marketing campaigns for small businesses?

To create an all rounded and potentially successful digital marketing campaign you need to keep yourself exposed to the best strategies. Some of the most competent marketing strategies that help small businesses stay in the leading online business loops and not go out of the notice of potential and existing consumers are- social media marketing, video content, data informed decision making, e-mail marketing, blogging and effective content marketing with the assistance of capstone project helpservices.

6 growth strategies for 2017 for small businesses:

In case that last year wasn’t the most productive for your business online, here are 6 tried and tested strategies that will help your small business grow in 2017-

  • Data Analysis and Knowledgeable Decision Making-

Making your marketing decisions with the help of proper analytical study of yoru previous marketing campaigns is the best support you can extend to your marketing trends. This not only helps you from preventing sourcing money in the wrong direction but also effectively reaching out to a larger base of consumers within the targeted base of time.

  • Mobile Marketing-

Mobile marketing is the future as far as digital marketing is concerned. Over the span of past year, almost 52% of online based activities have happened over mobile phones as compared to desktops and laptops. Activities like online searches, mobile applications, mobile payment services, mobile banking, mobile only apps, mobile shopping, etc, have all lead to a larger base of consumers using mobile phones over any other device as an access to the world of internet.

The aim of small businesses in 2017 should be to exploit the mobile oriented market by creating mobile centric and optimised sites and applications. In case you are selling on mobile as well, connect your site to leading mobile payment gateways like Google Wallet, Apple Pay, etc, for better and more satisfactory consumer experience.

  • Email Marketing-

Email marketing is not the latest marketing trend in the online market space, but is without a doubt the most progressive and competent. While a lot of people are of the opinion that email marketing has become old school, data and its analysis shows the complete opposite thing of this raging myth. When considering some of the most ROI- Positive Strategies, Email Marketing is noticed lurking somewhere on the top of the list.

Email Marketing allows businesses to establish a direct connection with your clients and expand the network with every passing day. It is also easier to keep track of and keep hundreds and thousands of people in loop of what the brand is up to, launch of latest products, introduction of new services, promotion of new offers and discounts and a lot more.

  • Videos-

Creating interactive and interesting content is the next and latest trend that you need to focus on, in order to grow your small business. Videos catch a lot of attention and are great for grabbing attention of potential consumers.

  • Social Media-

Create business profiles on social media platforms like Facebook, Instagram, Snapchat, Twitter and Pinterest. Use the same platforms to promote and market your products and services through sponsored ads and also through your profile pages. You can use the same profiles to market your content, thus reaching out to a far bigger audience than that you might have conceived.

  • Blogging-

Blogging is the final brick in the wall, as far as digital marketing success and business growth and reach is concerned. Influencer blogging, website blogging, taking assistance of online publications are a great way to extend information about your business to potential buyers and reach out to a bigger crowd and keeping them loyal.

Follow these 6 old and new trends to help you small business grow on digital media and increase its reach by manifolds.

Sophia Mixon