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8/21/15 at 02:47 AM 1 Comments

10 Technical Factors of Website for Successful Online Business

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It’s like every single person is thinking about developing his or her own website or already has it. The question is why think alike? Though, the answer is not as simple as can be stated in a single sentence, the basic motive is same, to be known or get as much exposure as possible to a large number of people in a short time. When, in recent days most of the folks can’t take their next step without burrowing support from the internet, what is the best way to meet your goals if you don’t own a website? So, one can assume the cyberspace as a crowded marketplace and a website is a store where you can showcase your offerings.

Before starting the journey, you need to reconsider a bunch of technical factors integrated with all websites who live on the web. So, here are some points that can help you manoeuvre through the rugged path.

1. Website Domain & Host:

The very name of your domain can reflect your thoughts as well as your business idea. So a proper, simple, easy to spell domain name is needed for a good business. Domain names, which are difficult to misspell along with good SEO increases the potential of your website to get a high place in search engine results. Consequently, easily located website get more customers, which in turn bring more profit to any business.

It’s true that, hosting plays important role in improving conversion rate of any business, which has its web face. So, before choosing a hosting service you should know your business requirements along with these technical factors of that hosting:

  • Hosting Type (shared, virtual or dedicated)
  • Hosting server resources (CPU, RAM, Memory and Bandwidth)
  • Management (Unmanaged, Managed)
  • Past track record of the hosting company
  • Technical Support

You need to choose the right server, which can meet your business requirements within shared, vps or dedicated hosting services. Admittedly, current industry trend shows that most of the small and medium scale businesses are signing up with virtual private servers as these offer an array of dedicated server like features within a small budget. It’s necessary to analyze every technical specification to choose your vps hosting provider carefully. Moreover, among VPS hosting there are also different types of it, depending on its main server OS. One is windows vps hosting based on windows server and the other is the Linux vps hosting based on Linux server.

2. Content Management System

Once you have completed with the website blueprint, you can take the next crucial step and consider what CMS or framework you will be using at the backend of the website. Popular and versatile content management systems like WordPress, Joomla can prove to be pretty handy to start with. When a CMS (Content Management System) can be more convenient for a blog, it is not that fit for every kind of business website.

While choosing the right CMS is a bit tricky, you should not be tempted by its extravagance. You need to have a clear view of your requirements and the actual functionality of a CMS to meet them. It will be great to start with a CMS you are most familiar with. Try to see between the lines before making an agreement with your service provider.

3. Website Design

Now you can start thinking about your website design as it holds the same importance as the previously described points. Though, the fact- the first impression is the last impression is not wholly true still, it has a great impact on the users. So, a clean design suitable for your website is much needed. Moreover, the additional factors such as, proper colour, texture or background, images, texts, logo also tag along. If you are aiming for an e-commerce website, you can’t choose funky images or eye catching colours.

Similarly, if you plan to develop a more casual site, such as an entertainment website or an online gaming one, any boring colour or serious text that may provide a professional dexterity, will kill the informal approach of that same. Make sure to harmonize between the website content, its colour, and the logo. If your design conflicts with your website contents, users can lose their interest and may not return again.

4. Website Performance:

After designing and hosting issues, what’s next technical parameter to consider? Admittedly, its performance. Here, you need to execute a thorough testing from a user’s POV. To measure the performance you can start with these following checkpoints:

  • All the pages are working properly or not.
  • How much time it is taking to load a page. The more time it takes to load a page, the more is the possibility to lose customers.
  • The pages like contact us, about us have a space in your website or not.
  • There are any broken links or not.
  • Have you integrated social media with your website? It’s mandatory. It’s not an option to consider as without social media integration, getting exposure is hard.
  • Be certain your website is easy to navigate. Usually, users don’t possess much patience to wait and study how to walk through your website. It’s your responsibility not to let them jump into another website.

5. Website Compatibility:

It is relevant that your website works similarly on all major web browsers like IE, Firefox, Chrome, Safari and Opera. It should neither be any browser specific, nor any version specific. Test your website on each browser to locate any problem before making it live.

6. Responsive Theme:

You need to be sure that the design doesn’t get distraught due to small or large screen sizes. More than half of users browse the web from their mobile or tablets. Statistically, the number is growing with each passing day. So, it’s wise to have either a mobile-friendly version or a proper responsive design. One shouldn’t miss the opportunity to entertain the mobile users.

7. Call to Action:

A good relationship with the users is the key to engage them with your future projects. Happy and loyal customers are the capital of any business in a long run. So, try to communicate with your customers as frequently as possible. Integration of features for customer support like call to action with both of your website and social channels enable your customers to easily reach you in their need. To win their trust, you need to Show them that you value your customers.

8. Website Updates & SEO:

Regular updates of your website contents as well as a good on-page and off-page SEO (search engine optimization) can ensure more and more customers can easily find your website in their search. In this ever evolving world of search engine algorithms, you need to keep close watch on everything to stay surfaced on all major search engines.

9. Integration with Google products:

A healthy integration between a website with google products is a bottom-line requirement. To empower every web developer and website owner, Google already has mothered a set of brilliant tools. Website owners can employ these tools to develop, analyze and maintain their website. Moreover, most of these tools don’t even demand a single buck of yours.
These following tools are essential for any webmaster:

  • Google Webmaster tools
  • Google Analytics
  • Google custom search engine for any website (site’s internal search engine)
  • Google Chrome developer tools
  • Google Page-Speed analysis tool.

From designing to measuring the success, Google tools are still unparalleled for every website administrator across the globe.

10. Website Security:

A single loophole within your website’s security can reduce your all efforts to nothing. With advanced technologies, threats from hackers, different types of viruses, especially malware are like a constant headache. Incorporate as much security as possible within your budget. For eCommerce websites, where money transaction has an active role, the SSL certificate is mandatory to prevent identity theft. With a good and tight security you can have your peace.

CP Blogs do not necessarily reflect the views of The Christian Post. Opinions expressed are solely those of the author(s).