The Super Bowl is a time for mindless sports and salacious beer ads. So imagine the shock of people across the nation when CBS aired the Focus on the Family ad celebrating the love of a mother and son. Shocking indeed. After all, where were the Budweiser girls?
But seriously, this was the first political ad during a Super Bowl. That is indeed disturbing. I mean, a political ad. Aren't politics important? Surely we don't want to think during major sporting events. To make matters worse, it was an ad celebrating life and family right in the midst of the preeminent celebration of sport (World Cup and Olympics excluded of course). And most disturbing of all, it was usurping 30 precious seconds of commercial time that could have been devoted to the Budweiser girls.
Not surprisingly, the National Organization for Women, which had been griping about the ad for a couple weeks prior to the Super Bowl, kept right on griping afterward. Said NOW president Terry O'Neill: "I am blown away at the celebration of the violence against women in it." Violence against women? Because Tim's mom opted not to abort despite the medical risks?
Yep. Ms. O'Neill continues: "That's what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don't find it charming. I think CBS should be ashamed of itself."
Such violence against women indeed. Absolutely despicable. Now where are those Budweiser girls?
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