Mike Pittman is a capitalist with a heart. Pittman started My Brother's Cup Coffee Co. to fund humanitarian and mission projects. The company sells four coffee flavors.
Acccording to the Northeast Mississippi Daily Journal, Pittman was working in China "between the Tropic of Cancer and the Tropic of Capricorn. That's where most of the world's coffee is grown. He realized coffee would make a great funding source for the missionary work."
Pittman is following the example of the Apostle Paul by operating a business to fund mission work. Pittman calls his work "business as mission."
Youth With a Mission has started the Business as Mission Resource Team to train Christians in starting businesses for missionary enterprises.
Some Christians prefer to describe this work as tentmaking.
In Acts 18:3 the Bible reports that Paul was a tentmaker. He made tents
and sold them to cover his expenses while serving as a missionary.
Wikipedia attributes much of today's tentmaking missions to William Carey who was "considered to be the father of modern evangelical Christian missions, was a tentmaker in India, working as a factory owner and university professor while fulfilling his mission duties."
Some Christian business owners bring ministry into their companies by hiring chaplains to minister to their employees. This form of ministry has been popularized by Marketplace Ministries.
Perhaps the Great Commission will be completed by Christian entrepeneurs sharing the gospel.