CP Blogs do not necessarily reflect the views of The Christian Post. Opinions expressed are solely those of the author(s).

Posted 3/27/14 at 10:35 AM | Brian Wallace

The Real Cost of Bad Customer Service

Customer service is surprisingly important to consumers. The vast majority- 98.7%- say that a company's customer service reputation is somewhat to very important when choosing to do business with them. This infographic outlines the importance of good customer service.

Posted 3/27/14 at 12:30 AM | Sylvie Simms

What is a Military Home?

You may read the word ‘military home’ on the internet and wonder, what makes a military home different than a regular home. Below are some defining points for a military home.

Posted 3/26/14 at 4:15 AM | Sylvie Simms

Elements of Exclusivity

What does it mean to have an item that is exclusive? Does that mean that you had to pay a lot of money for it? Did you have to be placed on a waiting list until it was your turn? The fact is that having an item that is truly considered exclusive means that not just about anyone with disposable income or a credit card can purchase it. True, price can be a significant factor, but if it’s something that has a hefty price tag but is mass-produced, it loses its appeal. Why would you want a designer watch that looks exactly the same as thousands of others just because its price point is set reasonably higher than other brands? In order for something to be considered exclusive, you should consider the materials used. Are they rare and hard to come by because of their limited resources? Are there only limited quantities made of each product? From money clips to executive pens and high end pocket knives, the materials used can add value to each product if they’re exotic and come in limited quantities. For more information on the elements of exclusivity, reference our infographic.

Posted 3/26/14 at 12:48 AM | Sylvie Simms

Social Media Marketing Steps for Your Company

Even just a few years ago, social media was practically non-existent. Now, with billions of social media users worldwide, this trend is here to stay. Social media is a great way for individuals to connect with friends and family, but it can also be beneficial for businesses in other ways. Businesses that use social media platforms to reach consumers have an advantage over businesses that don't.

Benefits of Social Media

There are many reasons why businesses should use social media. Social media is a way for businesses to connect with a broader audience, reaching consumers who might otherwise be inaccessible. This increases brand and service visibility, which in turn, increases the business' revenue. Social media can also make a company seem more available and trustworthy. This can cause the consumer to choose the company over any other companies that offer comparable services or products.

Utilize Social Media Benefits

Although it can take time and money to implement social media in a growth plan, the benefits far outweigh the costs. In order to utilize the many benefits associated with social media, a business needs to use the available tools. There are many popular social media platforms, including such sites as Facebook, Twitter and Instagram. A decision needs to be made about which social media platforms would reach the right demographic, after which, the process can begin. FULL POST

Posted 3/25/14 at 11:53 PM | Sylvie Simms

How to Bring More Visitors to My Website

Your business website is an important tool that can increase your customer base and boost your revenue. Although a good website has the ability to benefit your business, a poorly planned or uninteresting website can do the opposite. Because of this, it's important to create a good website that will attract customers, not repel.


Your website's design is very important. A clean and organized layout is important, as well as interesting headlines and subheadings. Since headlines and subheadings are the first things your customers see, you need to make an impression so that your customers are encouraged to read the content.


Content is the best way to increase the amount of people that visit your business' website. There are two parts to quality and interesting content. The first has to do with the written content. Anything posted on your site, including product descriptions, should be clear, concise and interesting. Proofread anything before it's posted since grammatical and spelling errors can negatively influence your customers' perception of your company. Another side to good content has to do with graphics. Use high-quality pictures and videos to make your site more attractive. FULL POST

Posted 3/25/14 at 11:43 AM | John Dillard

Picking a CPA to Take Your Business to the “Next Level”

Picking a CPA to Take Your Business to the “Next Level”

“At His CPA PC we work hard to achieve excellence at every touch point.” –Duluth/Atlanta CPA John Dillard CPA Serving Gwinnett/Suwanee & Beyond as a Faith Based CPA Firm

Having the “right CPA is critical as your business expands.” Knowing how to find the “right CPA” is essential to business growth and profit maximization.

Top 5 Characteristics of the GREAT CPA for Your Business


Posted 3/25/14 at 7:50 AM | Sylvie Simms

How Solar Panels Work

Solar power is taking the world by storm, but not many people even know how solar power, let alone solar panels work. Did you know that solar panels capture sunlight and convert it to energy using Photovoltaic (better known as PV) cells? Every PV cell is comprised of three parts- silicon layers, anti-reflective coating, and metal conductor strips. All three components of a PV cell have a very specific purpose in the PV cell’s functionality. For example, the silicon layer makes up most of the cell and is beefed up with phosphorus and boron to increase productivity. In addition, the anti-reflective coating ensures that photons (particles of light that generate electricity) are absorbed by the silicon layers and are not reflected away. Last and certainly not least, metal conductor strips help conduct the flow of electrons through the panel into wires and vice versa to create a closed loop. To find out more about how solar panels work, read the infographic below:

Posted 3/25/14 at 5:36 AM | Sylvie Simms

Pros and Cons: Comparing Smartphones

Different marketing strategies have been around for years. Businesses are constantly trying to find innovative ways to reach the customers wherever they are. With the introduction of the Internet, many companies switched over to email marketing and banner ads, reaching consumers on their computers. Now, marketing experts will tell you there’s a better way to reach consumers and that is on their smartphones.

What Is Mobile Marketing?

Mobile marketing is an advertising phenomenon that is sure to grow as time passes. Consumers everywhere are connected at all times with their mobile devices, and now businesses can reach these consumers on those devices. Mobile marketing includes advertisements that appear on any mobile device, from smartphones to tablets.

Phone Platforms

There are many different options for consumers when they are purchasing smartphones. Some of the most popular brands include Apple iOS and Android. Windows and Blackberry are also smartphones some consumers might be using, since they are recently on the rise.

In order to effectively reach the target audience with the most effective advertisements, consider what each phone brand is predominantly used for. Blackberry has been marketed as the perfect phone for business and work, meaning you will want your mobile marketing strategy to include advertisements that will reach the majority of users. iPhones and Androids both promote apps, making mobile app promotion ads a must on these phones. FULL POST

Posted 3/24/14 at 8:44 AM | Sylvie Simms

What’s New on the 2014 Ford C-MAX Hybrid?

Bloomington Ford Lincoln is a proud Ford Lincoln dealer for Bloomington Indiana and surrounding area. With a wide variety of New Ford Lincolns and Used Inventory to choose from you can't go wrong with Bloomington Ford Lincoln.

What’s New on the 2014 Ford C-MAX Hybrid?

Posted 3/24/14 at 7:20 AM | Sylvie Simms

Setting Business Goals for the New Year

Ring in the New Year with some motivating resolutions for 2014! At the top of the list, most people will typically include diet and exercise, more family time, and a new hobby like photography or painting. However, if you run your own business you can create some business goals for the New Year! To help you create your New Year’s business resolutions, here is a list of top business goals for 2014:

Find a Common Purpose
- Appoint team leaders throughout your company that encourage employees to voice ideas/opinions. This helps employees align their strategies for growth.

Please Your Customers
- Assess consumer perceptions of your business and products. Consider surveying loyal customers to find areas of improvement.

Upsize or Downsize
- Create a realistic vision using the past year’s projections to determine if you’ve expanded too quickly or not fast enough. Cut expenses where needed.

Outsource, Outsource, Outsource!
- Save time, money, and office space by outsourcing remedial tasks, like call answering.

Keep an Open Mind
- Innovation takes an open mind to tackle new (and sometimes scary) frontiers.

Have Fun
- It may sound counterintuitive to have fun, but boosting employee satisfaction increases productivity and keeps employees around. FULL POST

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