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Posted 7/5/17 at 1:44 PM | David Fournier

The Rising Demand For Ethical Hackers In Both Commercial And Government Sectors

With emerging threats, companies, both commercial and government sectors are equally seeking professional certified ethical hackers to protect information critical to their system and organization from external breach. There has been a huge popularity for ethical hackers who can break into any system, secure the operations, and provide them with further security options. Ethical hackers are certified white hat hackers who hack into systems legally and under strict protocols with one objective. The objective of ethical hacking is to secure and encrypt the system from malicious attacks of Trojans, worms, virus, phishing attacks etc. Ethical hackers use cryptographic and encryption techniques such as penetration method and vulnerability testing to get an idea of the integrity of the information.

The rising demand for ethical hacking practices and practitioners:

According to NASSCOM, India itself is in need of at least a million skilled ethical hackers for cyber security operations. This has been due to the increasing risk of cybercrimes in the country and governmental establishments. One can become an ethical hacker with the help of a brief certified ethical hacking course from any authorized training centers. These courses prepare you with a further knowledge in the Information security laws and protocols, different standards, types of cyber-attacks, footprinting methodology, footprinting penetration tests, TCP/IP communication, hijacking, SQL injection, Mobile attack, IDS, firewalls and honeypots, cryptography and encryption. FULL POST

Posted 7/5/17 at 1:12 PM | David Fournier

4 Ways to Develop a Successful Ecommerce Strategy

Ecommerce is by nature transactional and thus built to succeed. Bigger players in the market like Amazon manage to thrive while others lacking VC backup fall apart.

Ecommerce competition has gone fierce and business owners are feeling the need to develop an ROI focussed smart strategy to generate more online sales.

Here are 4 ways to stay ahead in the ecommerce race:

1- Use Search and Analytics Data to Create Your Content Strategy

The key lies in adopting customer centric SEO and content marketing strategies based on clever use of search and analytics data.

  • Identify the needs of your customers and how they react to your website. Make use of mobile micro moments to understand the search behavior of the users.
  • Take the help of search volume data and Google Trends to know which product has the highest demand and which is declining in popularity.
  • Make use of multi-channel funnel analytics to identify which channels are generating the maximum revenue.
  • Find out the top traffic pages on the site and create similar content in order to improve the effectiveness of your current ecommerce strategy.
  • Make use of site search data to know exactly what the customers are searching for on your site and adopt strategies to fulfill the needs of the customers.
  • Create a content marketing strategy based on the data you just uncovered based on mobile micro moments, search query volume, site search key phrases etc. The main aim should be to provide solutions to the customer problems.

2- Make Every Effort to Get More Subscribers and Retain The Existing Ones FULL POST

Posted 7/5/17 at 5:52 AM | Mark John

Why Every Business Owner Should Have a Business Mentor or Advisor

Are you a business owner who often feels isolated and needs support from other professionals? Investing in a business mentor could solve this problem, allow you to run your business in a much more efficient manner, and reduce the amount of stress and anxiety you experience while doing so. Below are some of the main reasons why every business owner should have a business mentor or business advisor.

You Avoid Common Business Mistakes

If you go it alone in business, there's a good chance you'll make many of the common mistakes that are made by entrepreneurs. However, if you take the advice of a business advisor like Tai Lopez, you will avoid most of these mistakes and you can focus more on running and growing your business. Entrepreneurs like Tai have learned how to overcome many of the obstacles that stand in the way of progress, and he offers other business owners help in a personal capacity, through his blog, through his book club and through his podcasts.

You Get a New Approach to Business

If you have been in business for a while and you're stuck in a rut, you may need to become more flexible and change the way you run your business. This can be a difficult thing to do, especially if you have your own routines and your own ways of doing things. FULL POST

Posted 7/3/17 at 9:23 AM | Mark John

How to Overcome Adversity on your Business Journey and Give Something Back to the World

What doesn’t kill us makes us stronger, or so the old proverb says. The journey to business success is rarely easy. Most entrepreneurs experience all kinds of difficulties as they toil away. Even global success stories such as Gurbaksh Chahal, who dropped out of High School at 16 to pursue his dream of becoming an entrepreneur, have not always had it easy.

There are often big road humps on the path to success. Even starting a business is tough when you have no previous experience or your idea is revolutionary. Gurbaksh Chahal was the first person to recognize the importance of performance-based online advertising. Within 18-months of starting his first business, he had sold it for $40 million.

Clearly, most people are not lucky enough to make millions of dollars on their first business venture, but if you have a great idea and the capacity to work through the problems you are almost certainly going to encounter, there is no reason why you shouldn’t be as successful as Chahal.

Cash Flow

The biggest challenge that most entrepreneurs face is a lack of cash flow. Cash flow is the lifeblood of every business and if you don’t have enough money coming in, you can’t pay the bills. Bill Gates’ first business venture failed because of cash flow and technical issues. But, instead of throwing in the towel, he learned from his mistakes and went on to found Microsoft. FULL POST

Posted 6/29/17 at 10:51 AM | Brian Wallace

Are Your Vendors As Careful As They Should Be?

When you own a business, it is oftentimes necessary to use a vendor for some of your services. It's crucial to make sure they are going to be as careful with your business info as you would be in order to prevent a costly data breach.

Posted 6/27/17 at 1:45 PM | Mark John

Online Video Ads Are a Great Business Conversion Tool

If you are wondering what it takes to increase conversions for your e-commerce platform, you’re not alone. There has been a dramatic shift in the way that companies advertise their products and services to visitors over the years. In the days of old – before the Internet of Things – banners, signwriting, and billboards were the preferred advertising channels.

Companies would spend an untold fortune on prime real estate banner space in cities, highways, buildings etcetera. We still see traces of this today with signwriting, sandwich-style advertising, and the like. However, for most fledgling e-commerce platforms, this type of marketing is extremely expensive.

What Cost Effective Ads Can You Create?

As a new business, you want to utilise your advertising budget as effectively as possible by targeting people on their home turf. While banners and billboards are great for mass coverage, they do not drill down into specific market segments, demographics or clientele – it’s a shotgun-style strategy that targets anyone and everyone who sees the billboard. These passersby may have little or no interest in the products or services being advertised. From a cost-benefit perspective, this seems a little disingenuous. FULL POST

Posted 6/26/17 at 7:51 AM | Mark John

Trends in Sustainable Business Operations

The reduction in greenhouse gas emissions is a primary objective of many corporations in the United States, and globally. Sustainability certification is available from the ISCC, which operates out of Germany. This non-profit organisation is geared towards providing a framework of compliance for the reduction in greenhouse gas emissions across Europe. For US companies seeking a foothold in European markets, it is imperative that the corporations gain the required ISCC certification. Indeed, companies seeking to operate their businesses and sell their products in states like California will soon be required to have this European certification as well. There are now talks underway between the European ISCC and California’s CARB (California Air Resources Board). In 2016, the European licensing agency set up an office in San Francisco.

How can US companies achieve the required certification to operate as sustainable businesses?

Ethanol production is a burgeoning industry in the United States, and globally. It is internationally accepted as an alternative fuel. What’s unique about it is that it is a fuel distilled from sugar, corn and biodegradable material. The use of alcohol-based fuels has existed for many years, and they are typically mixed with petroleum, and known as gasohol. When it is a blend of 90% gasoline and 10% ethanol, it is known as E10. Oil companies across the United States and Canada, and globally are now blending their fuel products in much the same way. The rapid rise of shale oil producers in the US (WTI crude oil) has stopped Brent crude oil producers (largely OPEC countries) dead in their tracks. For environmentally conscious advocates, the use of ethanol is indeed the proverbial bright light on the horizon. FULL POST

Posted 6/21/17 at 6:40 AM | Mark John

3 Rules for getting the Best Price on Anything

Consumer debt is real because people usually borrow money to buy essentials and non-essentials. People who fund their lifestyle with debt can naturally expect financial troubles down the road. However, many people still end up struggling to get by financially even though they are not spending money on non-essentials.

If you spend more than necessary on the essentials, you'll always have a shortage of funds to cover your expenses. However, many people are not versed in the art of negotiations and they usually end up paying more than necessary. This piece covers three rules that can help you become an astute negotiator to get the best price possible on just about anything.

Know what you are talking about

The first negotiating rule that could help you get the best price on anything you want to buy is to know what you are talking about. You need to understand some important things about the product/service; otherwise, you'll be negotiating blindly. For instance, you need to know how much the competitors of your seller are asking for similar products/services. It could also help your cause to know have an idea of the cost price of the product in order to anticipate a selling price that still gives the seller a fair profit margin. FULL POST

Posted 6/19/17 at 12:52 AM | Sylvie Simms

Motorcycles: A Brief History & Safety Statistics | View the infographic about safety statistics and history of motorcycles. The first steam powered motorcycle was invented in 1867.

Posted 6/14/17 at 1:54 PM | Brian Wallace

Getting Ahead As A Freelancer

Freelancing is a great lifestyle choice for families because of the flexibility. Learn how to thrive as a freelancer from this infographic!

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