Margarita Hakobyan is an entrepreneur, wife and mother of two armed with an MBA from the University of Utah in International Studies and International Business.
Posted 8/8/17 at 7:07 PM | Margarita Hakobyan
A report released by Snapchat stated that 70% of Snapchat users identify as women. Their primary demographic is also those within 18-34 years old. To many businesses, this is a key demographic; women are generally agreed to be more brand loyal, and Millennials in general have significant buying power. Understanding why women use Snapchat is a key piece of connecting with customers over this social media platform.
More Fun Way Of Texting
Many women discuss liking Snapchat as a more visual and fun way to send text messages. When Instagram first started, it was mostly full of users taking random pictures of their meals or their day, and sharing them amongst friends.
Now, Snapchat seems to have replaced that function. Group texts are still a great way to share wordier messages, but a quick snap shares a cute moment from your day or shows you enjoying the fun of wearing a pair of animal ears and cute eyes.
Sharing Random Thoughts
Texting has become more formal and less fun as more and more people use it as a communication method. Texting all your friends is less fun when you’re also texting your boss. Using fun, goofy images to help you share fun moments throughout your day is a more entertaining way to share information with close friends. FULL POST
Posted 6/29/17 at 9:40 PM | Margarita Hakobyan
Many women are the emotional centers of their families. In our modern world they often work full time even as they take on the primary responsibility of child-rearing, care for parents or other loved ones, and often do most of the housework. It’s no wonder that women get overwhelmed and need some time away.
But taking time away doesn’t always mean living your favorite puppy behind. If you want to travel with your canine companion, you may need to do some extra research to make sure that your destination is pet friendly. Many locations even offer special amenities for your four footed friends.
Find some peaceful and beautiful places to explore, especially if you’re bringing your pets along for the ride.
Big Bear Vacations
As a year-round vacation destination, the California community of Big Bear Lake can’t be beat. Located just a bit northeast of San Bernadino, the lake itself is the biggest recreation lake in southern California. With activities and events throughout the area, visitors are sure to enjoy themselves. Around the lake itself, leisure activities and outdoor adventures provide visitors all the possibilities they can imagine.
If you want to bring your pets with you to Big Bear Lake, a number of accommodations are pet friendly. Instead of trying to find a baby-sitter for your lovely companion, you may enjoy a vacation rental without needing to leave your most beloved friend behind.
Salamander Resort and Spa
If you’re looking for a spa weekend, Salamander Resort & Spa in Middleburg, Virginia, is an excellent choice. Located in the heart of Virginia’s hunt country, the community is full of horses and people who love them. The historic shopping district offers unique stores, high end boutiques, and equestrian shopping.
Few spas around the country are pet-friendly, so Salamander stands out from the competition due to its pet friendly policies. Get a relaxing facial, enjoy the time in the countryside, and keep your treasured dog nearby.
Hyatt Regency in Scottsdale
If you’re looking for the desert version of Miami, the Arizona city of Scottsdale is a pretty close match. With a vibrant nightlife, a wide array of shopping opportunities, and significant arts and culture venues, Scottsdale is a fantastic location for those who want to party, shop, and enjoy what the world has to offer.
The hotel itself is a work of art, with flowering cactus, framed by the McDowell Mountains, and nearby to amazing outdoor adventures. The hotel itself offers golf, a water park, and spa opportunities. If you like your relaxation to come with a side of excitement, this vacation might be just right for you. And of course, the Hyatt Regency has a number of pet friendly rooms.
Mountain Top Inn and Resort
Looking for a winter get away with your favorite canine companion? Chittenden, Vermont, offers year round beauty, from the warmth and excitement of summer to the beauty of leaf seasons, to the outdoor opportunities in winter. This resort offers your dog their own bed, food and water bowls, and a special welcome treat of a cookie.
Bring your favorite canine companion with you to this gorgeous resort.
Red Mountain Resort
If you want to see the red rock areas but you don’t want to leave your puppy behind, the Red Mountain Resort in Utah is a fantastic choice. Human visitors get unforgettable hiking tours, amazing dining options and an unbelievable spa, while dogs are greeted with food and water bowls and organic treats. While you may enjoy your health lecture or evening yoga session nearby a large breath-taking canyon, the resort would accommodate dogs in its huge backyard, giving them plenty of room to romp and play. Some of the resort activities even include puppy friends.
This New York City hotel is so committed to its pet friendliness that it even has a Director Of Pet Relations. Ginger the teacup Pomeranian is happy to make sure that all accommodations are pet friendly and delightful to dogs. Of course the amenities for humans are lovely as well, from the proximity to Times Square to the options for in-room pedicures and welcome packages.
Wherever you’re looking to travel, if you search hard enough, you can probably find pet friendly amenities for you and your favorite pup to vacation together. Even if you are seeking around a particular location in other resort communities, you may be able to search local websites to find listings of cabins, rental homes, and resorts, which are friendly to pets. This can take a lot of the hassle out of organizing a trip.
If you want to vacation on your own, then you should, but if you want to bring your four legged friend with you, find a pet friendly destination and enjoy the trip with your best friend.
Posted 4/12/17 at 1:23 AM | Margarita Hakobyan
Many different studies have shown employers that environmental factors in the workplace have a noticeable effect on workers. Since many companies are focusing on retaining more female employees and improving their overall diversity, understanding how work environments have a particular effect on women can be key to making positive changes. Here are some of the problems that employees face in the workplace environment, and what a company can do about them.
Poor air quality is a tremendous drag on the wellbeing of employees. Without clean air quality, employees may struggle with dehydration and poor energy levels, as well as respiratory health issues. How companies manage their air quality will be affected by whether the building is primarily closed, with interior ventilation and air conditioning, or open, with windows and doors that allow natural air to move through.
If the building is closed, it is crucial that vents be cleaned regularly, and that the air circulation system be maintained. Remember that men and women experience temperature differently, and that it is important for all workers to be comfortable for maximum productivity. FULL POST
Posted 1/26/17 at 2:36 AM | Margarita Hakobyan
With American women now owning more than 9 million businesses in the United States, according to last year’s data from SCORE, it is quite clear that the number of women stepping into the world of entrepreneurship is on the rise.
There are many reasons for this: a tumultuous economy combined with many societal pressures to take care of both children and older family members have created a “sandwich generation” that can more easily meet all of their obligations when their work schedules are a little more flexible.
Many women are starting their own business wherever they happen to live; with high speed internet and a decent laptop, it is entirely possible to step into many different branches of entrepreneurship without much of an investment. Other women are pursuing more traditional entrepreneurial paths and relocating to cities that have a reputation for being good for startups.
Women still face many barriers to successful business ownership. Factors such as lenders with experience funding small businesses and mentors can do a great deal to mitigate those barriers. SO what are some of the areas in the United States that are doing a great job making business opportunities available to women? FULL POST
Posted 11/17/16 at 2:44 PM | Margarita Hakobyan
If you’re looking to brighten up the holiday season for a woman in your life, you may be ready to get creative. Here are a few ideas that might be exactly what she needs to relax and enjoy the holiday season.
Pack Smart When Traveling
Take packing stress off her list by remembering little details, like mailing presents to their destination ahead of time, or packing gift cards in your suitcase. For super easy relaxation at your destination, make sure that everyone’s pajamas and toiletries are packed all together, so that you don’t have to rifle through every suitcase to get into bed.
Listen To What She Wants
If you’ve asked a woman what she wants to get for a holiday gift, she might say nothing. Some people insist they don’t want anything so that they can feel okay getting gifts, but many people truly mean that they don’t want anything. Maybe their house is too full already, or they feel that they have enough while others do not. In this case, consider donating to a charity that the woman in question would support herself.
There are many amazing charities around the world that support women and girls. Do a little research, find one that works within her stated goals, and then give her the gift receipt as her present. FULL POST
Posted 10/10/16 at 2:45 PM | Margarita Hakobyan
As a woman entrepreneur, the fact is that you are likely to be forging a new path, wherever you go. While women have always worked and owned businesses to some degree or another, the number of women owning businesses has greatly expanded in recent years. This is good news for the economy, and for women at large, but it can also be stressful.
Women tend to have a harder time than their male counterparts getting adequate funding for their businesses, and they may struggle to find mentors who understand the specific challenges that face women business owners. This is especially true from women who have multiple marginalizations – women who are also people of color, LGBT, or disabled, for example.
These five tips can help women business owners manage and cope with the stress that comes from being your own boss.
Find someone to talk to
Whether it’s your best friend or a therapist, if you have significant stress in your life, you need somewhere to talk about that stress which isn’t your primary relationship. While your partner can be an amazing support, it can be hard for them to be entirely focused on your struggles when the financial health of the business supports them as well. FULL POST
Posted 9/11/16 at 11:02 PM | Margarita Hakobyan
Even as the American family comes to be a more diversified institution, many women still struggle to balance the demands of a career with the responsibilities of a family. In order to get the free time that they need, many women have decided to leave the traditional workforce and find new careers through freelancing, MLM companies, or other projects that leave their daytime hours free for family and their evenings available for work.
One of the most popular ways to earn a living by working irregular hours is through blogging. While the strategies to successfully earn a living with a blog have changed in the last few years, it is still a viable way to bring in income, especially as a second job, extra money, or passion project. Here are five ways to earn money by blogging.
When you have an established blog, some companies are willing to pay you in order to have you post about their topic. They want to reach your audience because they know that word of mouth has always been and likely will always be the best way to influence customers.
Sponsored posts became slightly less popular after the FTC ruled that bloggers must disclose any post that contains sponsored content, but many companies are still willing to pay. It is still a great opportunity to create memorable stories for your audience. FULL POST
Posted 8/29/16 at 2:48 PM | Margarita Hakobyan
If you listen to those who built their careers in the 70s, 80s, and even the 1990s, you hear a lot of advice about impressing your boss, sticking with a company for years, and following one path to the top. It was great advice for the time, but with the current, competitive job market, the ability to research competitors over the Internet, and the ways to get your name noticed without your boss’s say-so, the natural progression of your career has changed. Want to make a name for yourself in the new millennium?
Don’t make your path too narrow
A generation ago, people got a job with one company and carefully climbed the ladder step by step until they reached the top. Now, people change companies and careers regularly throughout their lifetime as they learn more about their passions, gather the necessary skills to move forward, and refine their understanding of their industry.
When you think about where you want to be in five years, ten years, twenty years, focus as much on how you want to do things as why. Do you want to be a leader? Do you want to have a corner-suite? Do you want to be an influencer on social media? Would you rather run your own company or work for someone else? There are more options than ever before, and knowing how you want to work will help you know where you want to work. FULL POST
Posted 7/10/16 at 10:33 PM | Margarita Hakobyan
Businesses owned by women are on the rise. There are two big reasons for this: first, the federal government has created many different initiatives to help women entrepreneurs overcome traditional obstacles to getting funding, accessing capital, and creating a sustainable business. Second, data is clearly showing that businesses owned by women tend to be more flexible, more responsive to changes in the economy, and more beneficial to the business world at large than the same companies owned by men.
If you're a woman who wants to make the transition into owning her own business, but aren't sure how to get started, these ideas can help you brainstorm.
Home and internet based "party" businesses
This is not your grandmother's Tupperware party. Businesses focused around direct to consumer marketing have exploded in the past few years as companies like Facebook, Instagram, and Twitter have made it easier than ever to stay connected to your 10,000 best friends in the world.
If you decide to become a consultant for one of the many party-based businesses out there, make sure to read the fine print. Talk to consultants who have been running their business for some time, and find out not just how they feel about the product, but the parent company. Remember that for the vast majority of these businesses, the way you make any serious money is by having consultants sign up under you. You also need to be very good at marketing to engage with potential customers. FULL POST
Posted 6/28/16 at 12:05 PM | Margarita Hakobyan
For nearly as long as women have been a driving force in the labor market, the conversation about how women will balance their work lives and their responsibilities in the home has been ongoing. But now, some women want that conversation to stop. Let's talk about why.
Women have always worked
The notion that women have only just entered the labor market recently is fundamentally flawed. Women, especially lower class women and women of color, have worked in various ways throughout the history of society. When we talk about women entering the workforce, we are really talking about women taking jobs that were more commonly filled by men in American and European society.
Men aren't asked the same question
When was the last time Mark Zuckerberg was asked about his work/life balance? Meanwhile his CFO wrote a book entirely about how women can succeed in the workplace by leaning in. Elissa Strauss at Slate wrote last month that the concern wasn't that women were asked about being parents; motherhood is a biographical detail for many women entrepreneurs. But the question was always asked in the context of their career, with the subtext being that they must be giving up something in order to try to be both mothers and career women.
We don't think the same of fathers, so why believe that mothers automatically feel they are sacrificing in both the home and the workplace by choosing to inhabit both spheres? Strauss says "Many of us work and parent, and don’t view them as a zero sum game."
Advice to "balance" quickly sounds like "good business" advice
Susie Orman Schnall did what many women in their 30s did; she left her high powered corporate career to have children, and then went back to work when the kids were a little older. She struggled to find the right balance between working and caring for her children. She started talking to other parents, and found some common advice: FULL POST