Margarita Hakobyan is an entrepreneur, wife and mother of two armed with an MBA from the University of Utah in International Studies and International Business.
Posted 9/11/16 at 11:02 PM | Margarita Hakobyan
Even as the American family comes to be a more diversified institution, many women still struggle to balance the demands of a career with the responsibilities of a family. In order to get the free time that they need, many women have decided to leave the traditional workforce and find new careers through freelancing, MLM companies, or other projects that leave their daytime hours free for family and their evenings available for work.
One of the most popular ways to earn a living by working irregular hours is through blogging. While the strategies to successfully earn a living with a blog have changed in the last few years, it is still a viable way to bring in income, especially as a second job, extra money, or passion project. Here are five ways to earn money by blogging.
When you have an established blog, some companies are willing to pay you in order to have you post about their topic. They want to reach your audience because they know that word of mouth has always been and likely will always be the best way to influence customers.
Sponsored posts became slightly less popular after the FTC ruled that bloggers must disclose any post that contains sponsored content, but many companies are still willing to pay. It is still a great opportunity to create memorable stories for your audience. FULL POST
Posted 8/29/16 at 2:48 PM | Margarita Hakobyan
If you listen to those who built their careers in the 70s, 80s, and even the 1990s, you hear a lot of advice about impressing your boss, sticking with a company for years, and following one path to the top. It was great advice for the time, but with the current, competitive job market, the ability to research competitors over the Internet, and the ways to get your name noticed without your boss’s say-so, the natural progression of your career has changed. Want to make a name for yourself in the new millennium?
Don’t make your path too narrow
A generation ago, people got a job with one company and carefully climbed the ladder step by step until they reached the top. Now, people change companies and careers regularly throughout their lifetime as they learn more about their passions, gather the necessary skills to move forward, and refine their understanding of their industry.
When you think about where you want to be in five years, ten years, twenty years, focus as much on how you want to do things as why. Do you want to be a leader? Do you want to have a corner-suite? Do you want to be an influencer on social media? Would you rather run your own company or work for someone else? There are more options than ever before, and knowing how you want to work will help you know where you want to work. FULL POST
Posted 7/10/16 at 10:33 PM | Margarita Hakobyan
Businesses owned by women are on the rise. There are two big reasons for this: first, the federal government has created many different initiatives to help women entrepreneurs overcome traditional obstacles to getting funding, accessing capital, and creating a sustainable business. Second, data is clearly showing that businesses owned by women tend to be more flexible, more responsive to changes in the economy, and more beneficial to the business world at large than the same companies owned by men.
If you're a woman who wants to make the transition into owning her own business, but aren't sure how to get started, these ideas can help you brainstorm.
Home and internet based "party" businesses
This is not your grandmother's Tupperware party. Businesses focused around direct to consumer marketing have exploded in the past few years as companies like Facebook, Instagram, and Twitter have made it easier than ever to stay connected to your 10,000 best friends in the world.
If you decide to become a consultant for one of the many party-based businesses out there, make sure to read the fine print. Talk to consultants who have been running their business for some time, and find out not just how they feel about the product, but the parent company. Remember that for the vast majority of these businesses, the way you make any serious money is by having consultants sign up under you. You also need to be very good at marketing to engage with potential customers. FULL POST
Posted 6/28/16 at 12:05 PM | Margarita Hakobyan
For nearly as long as women have been a driving force in the labor market, the conversation about how women will balance their work lives and their responsibilities in the home has been ongoing. But now, some women want that conversation to stop. Let's talk about why.
Women have always worked
The notion that women have only just entered the labor market recently is fundamentally flawed. Women, especially lower class women and women of color, have worked in various ways throughout the history of society. When we talk about women entering the workforce, we are really talking about women taking jobs that were more commonly filled by men in American and European society.
Men aren't asked the same question
When was the last time Mark Zuckerberg was asked about his work/life balance? Meanwhile his CFO wrote a book entirely about how women can succeed in the workplace by leaning in. Elissa Strauss at Slate wrote last month that the concern wasn't that women were asked about being parents; motherhood is a biographical detail for many women entrepreneurs. But the question was always asked in the context of their career, with the subtext being that they must be giving up something in order to try to be both mothers and career women.
We don't think the same of fathers, so why believe that mothers automatically feel they are sacrificing in both the home and the workplace by choosing to inhabit both spheres? Strauss says "Many of us work and parent, and don’t view them as a zero sum game."
Advice to "balance" quickly sounds like "good business" advice
Susie Orman Schnall did what many women in their 30s did; she left her high powered corporate career to have children, and then went back to work when the kids were a little older. She struggled to find the right balance between working and caring for her children. She started talking to other parents, and found some common advice: FULL POST
Posted 6/6/16 at 9:36 PM | Margarita Hakobyan
When discussing gender equality in the workplace, we often talk about how more viewpoints make for more flexible and diverse companies, or how businesses that have women in C-suites are more likely to have higher profits and better problem solving. We don't always talk about the benefits that women themselves see when we remove the barriers that keep them from succeeding as small business owners.
Tory Burch, CEO of the Tory Burch Foundation as well as an entrepreneur who manages a lifestyle brand, has identified the major challenge that women entrepreneurs face as access. Specifically, women entrepreneurs struggle to access capital, training, and mentorship.
Improving the ability of women to live independently and support family
Women tend to be the smallest percentage of entrepreneurs, even in the United States. When the economy slows, encouraging women to start businesses is often considered a way to jump start the economy by creating new jobs and businesses.
But when women start their own businesses, they are also creating their own sources of income. This was studied in India, where many women face abusive relationships and even gang rapes for stepping outside of the traditional role. As the acceptance of women entrepreneurs increases, women gain additional freedoms, both inside and outside of the home. FULL POST